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Flowerstock 2022

Join us for Flowerstock 2022

We're carrying on Holly Chapple's original vision of celebrating all things flowers. Enjoy a lineup of world class floral education with a heaping spoonful of flower fun mixed in.

This year’s theme is “Outstanding in the Field”. Holly has procured the most outstanding floral design educators to teach you at Flowerstock. You’ll learn from the top talent in our field. 

Holly is excited to showcase world renowned florist Paula Pryke, and Botanical Couture floral design leading educators, Francoise Weeks and Susan McCleary. You’ll learn from European floral design master Gregor Lersch and celebrated duo Daniel Schultz and Natasha Lisitsa of Waterlily Pond. 

In the past Flowerstock has been a completely in-person or totally virtual event. We are combining the two for the best of both worlds. We have recorded all of our In-person and LIVE classes for you to enjoy!

$297 Virtual Access

Flowerstock 2022

Get lifetime access to our recorded Live 
Virtual Classes Held via Zoom

Flowerstock live Teachers 

"Garden Rose Education" 

"Winter Garden Rose 

Table Setting" 

Holly Chapple

"Organic Floral 

Bouquet Making" 

Paula Nieliwocki

"Sustainable Arch" 

Susan McLeary

"How our floral farm is changing and impacting the Floriculture industry."

Sarah Taken & Tom Precht

"How to lead your floral team for your Wedding or event"

Cheri Garner

"Enrich and Fortify Your Flower Garden Regeneratively"

Ryan Pirault

additional included teachers!

Maxine Owens

The Max Owens Design approach is all about highlighting what nature has to offer and creating artful arrangements with movement and soul. She has taught workshops around the globe with the goal of helping designers find their own beautiful style.

David Beahm

David Beahm is well known for conceiving and designing spectacular event experiences both domestically and abroad. However, it takes a lot more than vision to a) sell an idea and then b) physically make it come to life. 

Christina Matteucci

Accompanied by his Executive Director Christina Matteucci, David will discuss how they partner (differently) with the same clients and colleagues alike to exceed expectations and create lasting relationships.

Gregor Lersch

Gregor Lersch is a floral designer, teacher, and author of multiple books. From his homeland of Germany, he has become internationally renowned for his award winning designs and classes.

Francoise Weeks

Françoise Weeks infuses her floral design with a quintessential European reverence for flowers and nature. Originally from Belgium and now located in Oregon, she has taught students around the world how to creatively use mechanics and explore what nature has to offer.

Natasha Lisitsa & Daniel Schultz

Natasha Lisitsa and Daniel Schultz, a wife and husband team, are internationally renowned floral installation artists. They work at the nexus of sculpture and floral art, creating colossal installations that combine the emotion of flowers with fascinating structures of industrial materials.

Paula Pryke 

Paula Pryke is a world renowned florist who has been based in London for nearly thirty years. She has changed the face of British floristry and has become one of London's top florists. She has published eighteen flower books, which have been translated into as many languages.

Deanna Kitchen

The Growing Kindness Project is working to support those who want to share kindness by growing and giving flowers. They provide support, education, and resources to help people both garden and give. Their goal is to support a campaign of kindness that starts a ripple of goodwill that reaches across the world.

Ryan Pirault

Going on almost two decades of alternate agricultural study, permaculture design certified, ISA certified arborist, educator on food systems with a focus on bio-dynamics, USDA organics, and regenerative farming systems. His agricultural design work has spanned large and small land owners based in the states as well as NGO's and the PRC. Ryan is an overall plant nut.


Why is the theme “Outstanding in the Field?" 

Holly has procured the most outstanding floral design educators to teach you. You’ll learn from the top talent in our field. Thus, you’ll find educators who are “Outstanding in the Field” at Flowerstock.

Why both in-person and virtual options?

Flowerstock first began as an in-person event at Hope Flower Farm & Winery, but the pandemic pushed us to move virtual in 2020 and 2021. We love aspects of both! Meeting flower friends face to face is a complete joy, and we love welcoming people to the farm. We also understand that not everyone can make the trip to Virginia, and we’re excited to keep welcoming students from around the world. 

Where is Hope Flower Farm & Winery located? Why should I make the trip?

We’re tucked into the scenic Northern Virginian countryside, at 40905 Stumptown Rd. Waterford, VA. It is a family-owned event space, floral education retreat, and working farm. 

As happy as we are to welcome virtual friends, it is much easier to make connections with fellow floral enthusiasts in-person. You can make new friends, have hands-on learning with incredible educators, and enjoy events like our first ever Floral Installation Competition.

Our farm also offers a much needed retreat from your busy life. Enjoy the lush landscape and grounds, visit our furry farm friends, and sample seasonal wines or our very own hard cider bottled right at the farm with local apples.

How do you join the virtual session of Flowerstock?

Our virtual session will happen live on October 19 at 9am via Zoom. You can find the link for live classes in your portal. 

What if I can’t join the live virtual session of Flowerstock? 

All virtual live classes will be recorded and made available in your portal afterwards. You will have lifetime access.

Is Flowerstock right for me?

Do you love flowers and floral design? Do you want to learn from some of the top educators in our field? Want to have fun with people who love flowers as much as you do? Flowerstock is packed with all this and more. 

Do you offer refunds?

We do not offer refunds. If you can’t attend a live event, you can watch the recordings as many times as you’d like later.

What is your Covid policy?

We are following Virginia’s Covid policies. We will be gathering outdoors. We encourage masks for unvaccinated attendees, but it is not required.

I still have questions.

Contact us at We want you to be confident in your purchase!